WHAT: April CSR Social: Sustainability Momentum. Employees are persevering with successful sustainability efforts – despite the economy and the political winds. Find out about how to engage your colleagues and learn other inventive ideas to keep the conversation going. Shari Aaron, Co-Author of Climb the Green Ladder: Make Your Company and Career More Sustainable will share case studies and lead us in a discussion of how to keep building momentum for important CSR work.
WHEN: Tuesday, April 20, 6:30 pm
WHERE: The Vig Bar, Backroom. 12 Spring St @ Elisabeth. New York, NY vigbar.com/
SCHEDULE:
- 6:30 – 7:00 Open Networking
- 7:00 – 7:15 Presentation by Shari Aron, Co-Author of Climbing the Green Ladder: Make Your Company and Career More Sustainable
- 7:15 – 7:30 Q&A
- 7:30 – 8:30+ Open Networking
COST: Suggested donation $5
RSVP: lcandu@yahoo.com
ABOUT: Shari brings 25 years experience in business, marketing and sustainability. She excels at helping clients to uncover driving consumer forces, identify changing marketplace dynamics and translate sustainability into successful business decisions. Shari is an experienced speaker and thought leader on sustainability. Her recent book, Climb the Green Ladder: Make Your Company and Career More Sustainable, Wiley, includes extensive research among hundreds, including sustainability leaders and employees from Fortune 500 companies such as Campbell Soup Company, HP, IKEA, Microsoft, Office Depot, United States Post Office and Walmart. The research targets those who have brought effective sustainability programs to their workplaces.
She co-wrote Climb the Green Ladder because she understands that ‘more sustainable’ also means ‘more successful’ ? both for a company and its employees. Through her work, she provides the tools and motivation to help transition companies (and employees) towards a more successful, more sustainable future. Her work showcases the 6 key themes that underpin effective sustainability strategies and highlights real-life case studies to ensure employees apply sustainability principles at their workplaces.
Shari is passionate about fostering collaborative relationships between consumers, companies, non-profits and the media, to ensure all voices have a role in improving the impact of business on society and society on business.
As a former Partner at Yankelovich, Supervisor of Account Planning at Ogilvy & Mather and Founder of Fresh Marketing (www.freshmarketing.com), Shari has worked with many distinguished clients including ClimateCounts.org<http://climatecounts.org/>, Coca-Cola, Hasbro, Johnson & Johnson, Kraft, Liz Claiborne, Ogilvy & Mather/OgilvyEarth, StartingBloc, P&G, The Princeton Review, The Toy Industry Association, Red Cross, UNICEF and Uncommon Schools. Shari is spearheading a corporate sustainability-training program called Emerging Sustainability Leaders program with New York Women Social Entrepreneurs. Her work leading panel discussions, programs and other events has helped to grow this organization from six women to now over 1,000.
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